So, once your book's lifecycle is pretty much finished and it's hit bookstore shelves, your work is done, right? Wrong!
Whether you like it or not (and I'll be honest, there are some serious pros and cons), a book's success is almost always an uphill battle. Though you've already heard about the great publicity work that's done before a book is published and the marketing that starts pre-publication and continues for (in most cases) up to a year after, the author's expected to pull a lot of the weight in terms of networking, social media marketing, and hosting and attending events. Learn all about it with Publishing Trendsetter and Adam Gidwitz here.