Friday, November 18, 2011

The Lifecycle of a Book: Publicity

Publicists are the face of books, authors, and publishing companies, and they are constantly working to project the best possible image of all three. They brainstorm pitches, put their creativity into press releases and media kits, and perfect the art of follow-up. For those as creative as they are business-savvy, publicity is the perfect outlet.

Learn all about it from Jihan Antoine of Hachette's Grand Central Publishing with Publishing Trendsetter here.

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