Thursday, November 17, 2011

The Lifecycle of a Book: Marketing

The publishing industry might not come with the multi-million-dollar budgets of the film and electronics industries, but that's no reason that authors shouldn't all feel like celebrities.

Nina Lassam of Wattpad explains how marketers work with authors to build their audience, and why their role is so important in Publishing Trendsetter's latest Lifecycle of a Book post here.

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