The industry may change, but the passion never does.
Thursday, November 17, 2011
The Lifecycle of a Book: Marketing
The publishing industry might not come with the multi-million-dollar budgets of the film and electronics industries, but that's no reason that authors shouldn't all feel like celebrities.
Nina Lassam of Wattpad explains how marketers work with authors to build their audience, and why their role is so important in Publishing Trendsetter's latest Lifecycle of a Book post here.
I'm an Associate Marketing Manager at Simon & Schuster Children's Books. I love quirky people, swing and blues dancing, pelicans, all things typographic and, most of all, talking about books and publishing.
I started my publishing career as an intern extraordinaire at Scholastic's Arthur A. Levine Books and W. W. Norton, then spent almost two years as an Editorial Assistant in academic publishing. In 2011, I moved into children's publishing as the Assistant Marketing Manager at Bloomsbury & Walker Books for Young Readers. Occasionally I take on clients for freelance editing and manuscript critiques (see below).
In all, I spend a lot of time thinking about books. Since you're here, something tells me you do, too.
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