Tuesday, November 22, 2011

The Lifecycle of a Book: The Book Buyer

How does a book make it from your publisher to bookstore shelves? Who decides between the new bestseller and a stellar debut author? Are reps still relevant to the industry in the digital age? And what are these nasty returns you hear so much about?

Every bookstore has a buyer, and his or her role is vital to the industry and ridiculously fascinating. Learn all about it with Jenn Northington and Stephanie Anderson of WORD in Publishing Trendsetter's post here.

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